ABOUT US

Longtime close friends Alex and Pan have dreamed of launching a fashion brand since college. After years working as fashion magazine editors, Pan at Men’s Health Magazine, and Alex at Esquire Magazine, crossed paths repeatedly at Paris Fashion Week. They were keenly aware that the market lacked high-quality garments that are both skin-friendly and stylishly designed.

As a response to fast fashion and the growing culture of excessive consumption, they chose to carve out a distinct path. Drawing on Alex’s expertise in fabric technology and Pan’s passion for design, they built a one-stop shop offering versatile essential underwear that customers can return to time and again.

In 2019, Alex and Pan quit their jobs,from Beijing to Shanghai and founded the brand REAGAN. Their first product sold out immediately, prompting them to expand their collection with more items including underwear, socks, and sport base layers.

In the early days, the two founders packed and shipped every order by hand. Today, REAGAN has grown into a 10-person team. In 2024, its products were selected for sale at Galeries Lafayette China.

This is why we have developed innovative materials that make our garments more durable, breathable, and softer than traditional clothing. We prefer to keep designs understated: simple, classic, and stylish, perfect for everyday wear.

Versatile essentials that are gentle and comfortable against the skin. Imagine socks that stay in place without slouching, and underwear that feels lightweight and breathable.

But our pursuit of comfort goes far beyond the physical. It is a sense of inner peace, rooted in the knowledge that every garment is thoughtfully crafted without harming the planet or the people who make them. This is our new interpretation of comfort — and a redefinition of luxury.

Simply put, we make it effortless for you to feel good.